Capturing Swagg Man

Rapper, entrepreneur, or social media scammer? Depends who you ask. French-Tunisian influencer Swagg Man sold millions of followers a life of gold, supercars and easy riches. Tarek Cheikh-Rouhou says he sold them something else. Now this mild-mannered consultant has made it his mission to catch Swagg Man with his hand in the cookie jar. It’s a global cat-and-mouse chase where every time one side closes in, the other slips away.



















